The board

Amalie Gassmann

social reach


talent info

Born in San Francisco, raised in Paris and college educated in New York, Amalie truly embodies the image of a “global citizen”, which translates directly into her approach of storytelling. Amalie was introduced to the fashion and beauty industry after being scouted as a model at a young age and quickly began being spotted by top tier brands such as Lanvin and Saint Laurent. Her Social Media following grew alongside, something Amalie always fully embraced and actively pushed, but she also quickly realised that her talent went far beyond being ‘just a pretty face’. Dabbling a bit only in photography at first, she went on to follow her true passion of directing and studied film production at Bard College in upstate New York. Since 2021 Amalie has been represented for her photography and film making by the prestigious Ridley Scott Group and has since released multiple short films and photography campaigns. The industry took particular note of Mess is Mine, a short film inspired by Wim Wenders’ 1984 film Paris, Texas.

Amalie has furthermore collaborated on Social Media campaigns with an impressive list of luxury clients such as Dior, Acne, Miu Miu and Versace to name a few, creating content true to her multicultural point of view (her background is Japanese, German and French and she is trilingual). “My style has always been cinematic,” she says in a recent interview for Net A Porter, “There’s an edge to my work; a rawness. I love the way worlds collide; fashion and art informing each other. If I’m creative-directing, it’s with a filmmaker’s eye; if I’m modelling, I’m thinking about the way the photographer is telling the story.”

Amalie continues to tell her own story through impeccable personal style and working with brands that feel authentic to her own identity yet respecting their heritage and ethos.