What Do I Do?

What Do I Do?

In the first of our monthly series "What Do I Do", our fabulous model Dasha Denisenko is answering the most burning questions about her (apparently?!) very glamorous job. Thank you Dasha for taking the time! 

What do you do?

I work as a fashion model, covering everything from catwalk to editorials and catalogue – you name it, I do it all. 

Please describe a typical day.

Every day is totally different and highly depends on the time of the year.

As in most industries, there are low and peak seasons and for me usually show season is the busiest time of the year. Pret-A-Porter Fashion Week is twice a year – in February and again in September. I do the entire circle, which means that I start with shows in New York City, then go on to London, followed by Milan and Paris. This takes about one month in total and the schedule is just insanely busy every single day with constant castings, fittings and of course shows. Because of that I don’t get much sleep and my usually very good diet gets thrown out the window, let alone exercise! It is incredibly intense, but at the same time very important to keep my profile up and also fun as I know pretty much everyone involved, from designers to casting directors and of course the other models.

Apart from these two months, I usually spend my days with castings or I work with clients on shoots for editorial content in magazines or e-commerce and catalogue.Vouge Ukraine


How did you get into modelling? Any tips for anyone aspiring to be a model? 

I always wanted to be a model to be honest and thus I went to a modelling school in Russia (yes, they do exist in Russia!). The one and only tip I would pass on to anyone aspiring to be a model is that you have to learn how to adapt yourself very quickly to any given situation as the industry is so fast-paced and ever changing.

Dasha Michael Kors


What skills do you need to bring to be successful at your job?

That’s a hard question and I am not sure if I fully know the answer to this. Of course you need good looks and a semi-decent understanding of professionalism and up until a few years ago I thought that this was all you needed, but came to realise that it’s so much more. These days clients want personalities more than anything else – at least that’s what they say – and that’s why I think it’s a hard question. People are different and everyone shows their personality in different ways and I don’t think there is a recipe to success. 

Dasha and VB Backstage


What’s the best part about your job? 

Oh, travel for sure! Technically, I could work anywhere in the world and fortunately, I have modelled all over the place from London to New York, Milan and Paris but also Tokyo, Bejing, Barcelona, LA…. the list goes on. It can be stressful and also lonely at times but after doing this job for over a decade I can’t even imagine having a job that doesn’t involve flying back and forth from one side of the planet to the other constantly.



What’s the most difficult part of your job? 

Also very easy to answer: planning.

You can never plan anything because jobs come in so last minute every time that basically every single time I have tried to go on holiday I had to change it again just before. It’s a nightmare!



What was your favourite ever assignment?  

I love it all. There is no favourite! This is my dream job.



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