The #Empowered Ladies of Couture
Alongside yesterdays’ start to Paris’ biannual Haute Couture Week, Linden Staub wants to celebrate the empowered true heroines of Couture:
A little known fact about Lanvin is that the fashion house was born as a children’s wear label. Founder Jeanne Lanvin trained as a milliner and dress maker and began making beautiful clothes for her daughter. The creations were so beautiful that wealthy people began requesting copies for their own children, and Lanvin obliged. The designer progressed into women’s wear, as the adults couldn’t resist having the creations to wear for themselves. Within years, the business grew to include womenswear, home design and perfume – making Lanvin the first female designer to see the potential of a lifestyle brand that is as relevant today as it ever has been.
This name may not be as familiar to you as Coco Chanel or Muiccia Prada, but Madeleine Chéruit paved the way for female fashion designers. At the turn of the century, Chéruit became the first woman to control a major French fashion house. Beginning as a dress maker in the 1880s at Raudnitz & Cie House of Couture, her exceptional talent raised her to the head of the salon. In 1905, she became the company director of over 100 employees and renamed it Chéruit.
Before your Insta-following dictated what designer you wore to an event, there was Jeanne Paquin. Paquin is considered by many to be one of the first female couturiers – she arranged ‘publicity stunts’ of fashion parades and sent outfitted models to society events like operas and races to showcase her designs.