Reconciling the Fashion Industry and Female Empowerment

Reconciling the Fashion Industry and Female Empowerment

To many, the fashion industry and female empowerment do not seem to coincide often. Yet, in many cases, it can be one of the only ways to engage young women economically and socially. Fashion is one of the most powerful and effective ways to engage young people and bring attention to larger economic and social implications. This idea has been implemented by the Ethical Fashion Initiative.

Fashion goes beyond glossy magazine pages; if used well, it introduces girls to policy issues, entrepreneurship, and science - some core skills for the modern female pioneer. The clothing supply chain is one that is so globally connected from both production and consumption angles, that fashion is the ideal vehicle to introduce girls to these issues. They are introduced to understanding environmental consequences such as the desertification of the Aral Sea in the 1990s and debating labour standards in sweatshops around the world.

The Ethical Fashion Initiative has chosen to become civically and economically engaged in various ways: the founding of Verte, an environmental and socially conscious clothing magazine, and the creation of ‘Stitch Your Story’, a social enterprise that allows consumers to customize fashion products to support causes they care about.

At the very least, girls walk away from events with the knowledge that the purchasing power of their dollar in what clothing brands they choose to invest their wardrobe in is a statement of their beliefs and is therefore economic power in itself!

Fashion choices and clothes become an effective representation of who you are to the people around you - so make it fun, colourful and as amazing as you are!

Lots of Love and stay #EMPOWERED

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Linden Staub — 100% Mother Agency

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