#Empowered ~ Betty Friedan

#Empowered ~ Betty Friedan

“When she stopped conforming to the conventional picture of femininity she finally began to enjoy being a woman.”

Betty Friedan is perhaps one of the most iconic feminist of all times. She is mostly known for her controversial book “The Feminine Mystique”, which raised a lot of eyebrows in the ‘60s!

Her book was a revolutionary work for the time. It encouraged women to seek new opportunities for themselves, breaking away from the tradition of being a stay-at-home mom.

The message of the book was so powerful it inspired a whole generation of women to be more, so much that it is said to have inspired the second wave of feminism in the US.

Altogether with writing about abolishing gender stereotypes, Friedan had also an active role in bringing about political change.

In 1966, Betty co-founded the National Organization for Women, which fought for women’s rights, gender equality and spoke about political issues. She also fought for abortion rights in the US, establishing the National Association for the Repeal of Abortion Laws (now, NARAL Pro-Choice America). Furthermore, she worked with other leading feminists like Gloria Steinem and Bella Abzug to create the National Women’s Political Caucus in 1971.

What some might not know is that Betty graduated from Smith College in 1942 with a major in Psychology! Her research while she was working as a freelance for numerous magazines lead to a reflection on women’s life satisfaction, and eventually became a foundation for “The Feminine Mystique”.

Her psychology background is evident in her later publications, especially her last work “The Fountain of Age” (1993). Here, Betty addresses the psychology of old age, concentrating on changing the mainstream view of aging.

Here’s a link to one of Betty’s articles, “The Quality of Life”! It’s worth a read, and it opens a different perspective on women’s role in the 1960s.


Female Empowerment [news]

Lou Kenny by Isabella Lombardi [stories]

Lizaveta for L'Officiel Azerbaijan [stories]

Jessica by Jakub Koziel [news]

Francesca for Hunger [stories]

Pia for Oyster Magazine [stories]

Kiana Cummings for InTheWritersMind [news]

Maxim Magnus for i-D [news]

Georgie Taylor for Axelife [stories]

Maxim Magnus for Nike x i-D Germany ~ The Force Is Female [news]

Charlotte by Isabella Lombardini [stories]

Dasha by Andrew Espinal [stories]

Erin by Constance Victoria [stories]

Linden Staub x RIXO London [news]

Lydia Atchison by Carter Bowman [stories]

Jessica by Lucas Suchorab [stories]

Jessica by Carter Bowman [stories]

Milou by Catherine Harbour [stories]

Lizaveta for Elle Turkey [stories]

Magda by Brittany Roughton [stories]

Lizaveta for ALL Magazine [stories]

Justine by Lucas Suchorab [stories]

Francesca Cioffi for Cartography Magazine [stories]

Charlotte by Lucas Suchorab [stories]

Aaminah by Ashton Fernihough [stories]

Vlada for Ming Pao Magazine [stories]

Yana Shulzenko for Heron Indonesia [stories]

Georgia x Dior ~ Disney Roller Girl [news]

Lizaveta for BASED Istanbul [stories]

Georgia x Dior ~ Disney Roller Girl [stories]

Linden Staub
3rd Floor 29 Charlotte Rd
EC2A 3PF London
United Kingdom

+44 (0)20 3871 0902



Linden Staub — 100% Mother Agency

This website is designed to be compatible with modern web browsers. It looks like your browser is not compatible with our full website. You can find a list of compatible browsers here