Beyond Fur - Gucci goes fur-free in 2018!
Gucci will go fur-free next year and auction off all its remaining animal fur items! The fashion house’s president and CEO Marco Bizzarri has announced this, demonstrating their "absolute commitment to making sustainability an intrinsic part of our business".
As part of the change a charity auction of the fashion house’s remaining animal fur items will be held, with the proceeds going to the animal rights organisations Humane Society International and LAV.
Kitty Block, president of Humane Society International, celebrated the luxury brand’s move as a “compassionate decision”. “Gucci going fur-free is a huge game-changer,” she said in a statement. “For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.”
Gucci will become part of the Fur Free Alliance, an international group of more than 40 organisations which campaigns on animal welfare and promotes alternatives to fur in the fashion industry.
This is not the first time that Gucci took action - in February 2013, Salma Hayek Pinault announced CHIME FOR CHANGE, a new global campaign to raise funds and awareness for girls’ and women’s empowerment founded by Gucci!